AboutSuitcaseMedia

 

 

 

The internet has revolutionized the way we travel. Gone are the days when consumers use a guidebook as their primary source of research for their vacation.

Online media, such as travel blogs, review websites, and social media networks, is rapidly taking over, and becoming the future of advertising and marketing for the tourism and hospitality industries. Consumers need to trust their sources, especially when it comes to travel plans.  Blogs are gaining more recognition by creating inspirational content based on genuine, real-life travel experiences.

Social media is also highly influential in the way new consumers research travel, and studies show that more than 50% of travelers change their plans after researching trips on social media networks.  (Source: Sprout Insight)

So how can you use these new media tools to reach your consumers? Suitcase Media is here to help you tap in to the market, and establish that vital voice within it. With years of successful experience in online marketing, travel writing, social media, and business management in the travel industry, Suitcase Media can help you reach and captivate consumers. Suitcase Media is run by professional travelers, for travel professionals. Let us help you leverage the power of online and social media to help your business boom, and reach the consumers that will benefit from your brand.

With years of brand management experience through their work building prominent luxury travel brand Suitcase Stories the team at Suitcase Media offer their clients a unique approach to social media marketing.

Applying a wealth of industry knowledge learnt on the ground through the successful promotion of their own travel brand, Suitcase Media can provide your company with a tailored campaign to increase your social reach and promote greater brand awareness.


BehindSuitcaseMedia

 

 

 

Suitcase Media was founded by long-term travelers Nicole Connolly and Michael Wright. In March 2012, this couple sold all their possessions, quit their jobs, and left their native land of Australia with a one way ticket to everywhere.

The Aussie duo started their blog, Suitcase Stories, to inspire others to travel more frequently. It didn’t take long for Suitcase Stories to become one of the fastest growing luxury travel blogs in the industry, with a rapidly growing readership and engaged social media following.

With years of brand management experience through their work building a prominent luxury travel brand, the team at Suitcase Media offer their clients a unique approach to social media marketing.

Applying a wealth of industry knowledge learnt on the ground through the successful promotion of their own travel brand, Suitcase Media can provide your company with a tailored campaign to increase your social reach and promote greater brand awareness.

Nicole and Michael have worked with tourism and hospitality brands all over the globe, as shown by their extensive client list.

With their passion for the finer things in life, they work with luxury travel companies worldwide, which has in turn created a loyal base of readers that cite ‘luxury travel’ as high on their list of interests.

Their background of 14 years in business and marketing gives Nicole and Michael a unique edge that provides a detailed insight into their clients’ needs and desired outcomes.

As former directors of an events and media management company, their skills in PR, marketing, and media relations are a huge asset to their experience in this industry. Add that to their marketing skills, advanced social media knowledge, and passion for creating outstanding content on luxury travel, and Nicole and Michael are a powerhouse within the tourism and hospitality industry. To meet the rest of the Suitcase Media team click here.