3 New Studies Prove Social Media Marketing Growth

3 New Studies Prove Social Media Marketing Growth

Social media networks are fields of dreams for marketers.  With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse.  And although Facebook is a social networking favorite, it’s not alone. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise: #1: Small Business Doubles Social Media Adoption One positive result from the economic downturn is the rapid growth of social media marketing. A recent study, “The State of Small Business Report,” sponsored by Network Solutions, LLC and the University of Maryland’s Robert H. Smith School of Business, points to economic struggles as the catalyst for social media’s rapid popularity. The study results show that social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of his or her marketing strategy. Here’s a breakdown of what the small businesses reported as the main uses of social media marketing: 75% have a company page on a social networking site 69% post status updates or articles of interest on social media sites 57% build a network through a site such as LinkedIn 54% monitor feedback about the business 39% maintain a blog 26% tweet about areas of expertise 16% use Twitter as a service channel According to the study, different industries are adopting social media marketing at different rates, and while many industries have started using social media marketing in their efforts to reach more customers, many still have not positioned it as their top priority. According to the survey, “Professional services firms, real estate businesses and entertainment/food/lodging businesses rely more...
New Study Reveals Facebook Better Than Twitter for Marketers

New Study Reveals Facebook Better Than Twitter for Marketers

The team at Social Media Examiner recently received a real gold mine of social media insight.  It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report. By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data.  This approach adds greater integrity and scope to the overall results.   #1: What’s “Normal” in Social Media Usage? How often are marketers posting on some of the most popular social sites such as Twitter, Facebook and LinkedIn?  Here’s a snapshot of the frequency of posts: Twitter: Half of the marketers surveyed reported updating at least once per day. Of those, 20.6% actually update several times per day. Facebook:  The largest group (33.4%) of marketers are updating “weekly.” However, nearly 30% are updating at least once per day. LinkedIn: Only 11.5% update daily with the overall consensus being weekly updates at 25.4%.   What’s hype and what’s fact? Many of the findings in this report touched on some of the frequent hype-versus-fact dialogue taking place in the social media arena. “Is Twitter more popular than Facebook?” “Do companies with no money use ‘earned’ media the most?” and “Do a lot of followers mean social media success?” are some of the questions addressed in the results.   Who has higher usage stats, Facebook or...
How to Create Headlines That Go Viral With Social Media

How to Create Headlines That Go Viral With Social Media

Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.   One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?   “I glance at the headlines just to kind of get a flavor for what’s moving. I rarely read the stories, and I get briefed by people who probably read the news themselves.” George W. Bush “It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.” David Ogilvy   Yes, you guessed it. It’s the headline.   Without a compelling headline, you will not attract attention, and your article will not spread as easily. If you do write a killer headline then you will get more clicks, more bookmarks, and your readers will be compelled to share it with their friends and contacts.   Creating Compelling Headlines Take a look at the last article you wrote that did spectacularly well (or if you do not have a great example, choose a disaster).   Does it grab attention? The first job you have to get right when producing a new article is to get it read, and your first task toward getting your article read is grabbing the reader’s attention. Will it target a particular audience? We are largely driven by self-interest and our...
The Power of Pinterest and Why Your Business Needs It

The Power of Pinterest and Why Your Business Needs It

It has been around for only four years but Pinterest is coming into its own, establishing itself as one of the most powerful marketing tools in social media. With 70 millions users and 2.5 million page views per month Pinterest is worth getting to know.   A little known factoid – the average check out value from a pin is twice that of Facebook or Twitter.   The greatest strength and appeal of Pinterest lies in its beautiful simplicity. Visual information takes a more direct route to the brain. There is nothing like a tantalising shot of an idyllic holiday location or a scrumptious plate of food to get someone wanting to book a ticket or fire up the stove. The call to action is strongly inherent in the image itself. The people at Pinterest have really nailed the layout with clear crisp images in a clutter free environment. Travel pictures of spectacular locations and accommodation stand out without the baggage of text. Your product or location will speak for itself. This visual pull means it is a perfect portal to your site. If people are entranced by an image they want to know more immediately and get tapping right to your website. The options are very simple.   Another factoid – currently one pin generates 2 website visits, 6 pages views and just under 80 cents of business.   Viewers are provided with simple and clear options above the pin. They can pin it to their board, like, send or share. This allows a community to grow around a pin. The comments and community on Pinterest are upbeat...
4 More Reasons Why Every Business Should Have a Facebook Page

4 More Reasons Why Every Business Should Have a Facebook Page

Status update: We are now connected 24/7. This revolution in Internet usage means a Facebook Page is now an even more essential tool for any business. Whether you like, follow, or want to unfriend Facebook is immaterial; it has morphed beyond a social networking site into a major marketing phenomenon. Facebook’s membership is larger than some of the most populous nations on earth. It is accessed by millions of users across multi-devices.   1. Improve your product It is possible to continue the conversation with people once they have bought your product or used your service. They are likely to tell you immediately how they feel about it – be that positive or negative. This feedback can be acted on immediately or channeled back into future planning and delivery. Admittedly there is vulnerability to negative feedback but if you respond to critiques and work to improve it is possible to regain trust and grow your business. Like any relationship it takes work and honesty to last and longevity is the name of the game. 2. Access data and yet more data The power of Facebook lies under the bonnet in the Insights motor beneath. Behind all the liking, friending and browsing, Insights is working away keeping tabs on all the traffic to your Page. It lets you know who visits, where are they on the globe, their likes, conversations and most importantly what are they thinking of buying. This is valuable information that can be used to help deepen your relationship with potential customers and guide business and communication strategies to fit their needs.   3. Target your market...
5 Reasons to Use Hashtags on Your Social Media Posts

5 Reasons to Use Hashtags on Your Social Media Posts

Hashtags have come a long way from their geeky 2007 origins. The butt of many a joke, the hashtag quickly became associated with a superficial glib communication style. But as we know they have their uses. Without a # we would not be able to find our way through the mass of messages on social media sites to engage with topics that interest us and make contact with the people we want to be talking to. We take a look at reasons why you should hit the pound button.   1. #TheRightPeople Targeting the right bunch of people out of the millions that are online Tweeting, Instagramming, Facebooking and Pinteresting is theoretically downright impossible. The hashtag has a kind of herding function, bringing people together who have a shared interest or vision. We are truly social animals and will seek out simpatico others to share. A targeted group gathered around your very own hashtag is the goal.   2. #BrandsILuv Having a community of people online who like and want to follow what you are doing/making/saying will give your brand greater exposure and engagement. People love to share with others and by grouping a bunch of enthusiastic conversations around a hashtag can increase your followers and fans. It is old school word of mouth gone nuclear. 3. #WotsThatUSay? Most social media sites, particularly Twitter which is the alma mater of the hashtag, have fabulous analytics which keep you up to date with everything you need to know about your hashtag. You will be able to find out how many tweets and impressions you have generated and what people are...